Objective: AT&T was looking for a fun, lighted product with a twist. We presented the option to go with the new motion activated lighted bracelets (blue) and they loved the idea. They placed an order with us for 5,000 units.
Execution: The bracelets were handed out at outdoor concerts and festivals sponsored by AT&T with the goal of bringing attention to the brand.
Results: The results were fantastic! On top of bringing attention to the brand, the product went over extremely well with attendees. Since the event the company has reordered twice, in smaller quantities. We are also currently working on an additional reorder for end of year.