Objective: The client, University of California Berkeley, was looking for an exciting mailer to send out to all previous season ticket holders to entice them to purchase tickets for the 2013 basketball season. They decided to go with the Custom Sound Card at 1,500 pieces.
Execution: The Custom Sound Cards were mailed from the school directly to potential season ticket holders.
Results: The recipients are just now receiving the sound cards. Feedback so far has been positive. This was the first time this particular distributor has used Clegg. Client is also considering potentially doing the cards again for next football season and for game day giveaways in the future.
